I am a recently retired Regional Director, husband, and culture creator who believes leadership starts with listening and serving others.
While I am new to public office, I believe fresh perspectives, practical experience, and a commitment to service are exactly what Pacifica needs.
WHO I AM
Proven Leadership Experience
During my career, I was responsible for over $30M in managed volume while working in food service, led dozens of salaried managers, and oversaw teams of up to 200 employees. I was responsible for financial stewardship, strategic planning, developing leaders, and creating high-performing cultures that consistently exceeded client expectations.
These experiences taught me how to make sound financial decisions, solve complex problems, build consensus, and hold teams accountable—skills directly transferable to serving our community.
Proud to Call Pacifica Home
My wife and I have proudly called Pacifica home for the past two years, and we have fallen in love with its beautiful coastline, welcoming neighborhoods, and strong sense of community. We are committed to preserving what makes Pacifica special while planning thoughtfully for its future.
Why I'm Running
I am running for City Council to bring integrity, fiscal responsibility, fresh ideas, and collaborative leadership to every decision. Together, we can ensure Pacifica remains a safe, vibrant, and thriving community for generations to come.
About Dan
DAN URBAN FOR COUNCIL
"My career taught me how to build teams, manage budgets, and solve difficult problems. Retirement has given me something even more valuable—time to serve the community my wife and I love. Pacifica isn't just where we live; it's where we've chosen to invest our future, and I want to help ensure it remains a place where families, businesses, and future generations can thrive."
MY JOURNEY